About Eve

Photograph by Trevor Tondro for the New York Times
Photograph by Trevor Tondro for the New York Times

Eve Ashcraft is a rare commodity in the design world, an expert on everything to do with color.

For 20 years, her firm, Eve Ashcraft Studio, has consulted with designers, architects, private clients, and businesses on colors for everything from interiors, exteriors, and corporate branding to paint lines and knitting yarn.


A painter by training with a BFA from the Rhode Island School of Design, Ashcraft approaches color with an artist’s eye coupled with a keen sense of light and context. Her holistic approach consistently marries colors to spaces, forms, and materials as well as to her clients’ sensibilities. Ashcraft’s career has taken her literally all over the country and figuratively all over the map. In addition to developing color palettes for hundreds of architectural projects, she has consulted with Richard Avedon on the typeface palettes for his book covers, determined the ideal shade of cream for watchfaces for Banana Republic, and even recommended a color for a client’s dental veneers. The palettes she developed for Martha Stewart Living’s inaugural paint lines, the Araucana Colors and Everyday Colors, turned designer paint into a mass-market sensation.


Always expanding her exploration and understanding of color, Ashcraft released her first book, THE RIGHT COLOR (Artisan Books) in 2011. Both visual delight and smart primer, this definitive guide to color and paint distills two decades of experience into eye-opening and approachable lessons. Treating the reader as a private client, she offers step-by-step guidance in developing one’s personal palette and then applying it at home.


Also launched in Fall 2011, Ashcraft’s own line of paint, Eve Ashcraft Color: The Essential Palette, produced by Fine Paints of Europe. Acknowledging the paralysis people experience in selecting colors from the thousands most paint lines offer, Ashcraft has created a finely-edited range of 28 colors that not only stand alone but work seamlessly with each other. In a helpful cross-pollination, THE RIGHT COLOR includes recommendations from The Essential Palette for wall, trim, and ceiling color as well as suggestions for adjacent rooms.


In 2013-14 Ashcraft completely redeveloped the Ralph Lauren paint line, adding hundreds of new colors and reorganizing their presentation as well as their names. Recently Ashcraft has been involved with several large residential projects working directly with architects and clients to create finely tuned interior spaces that enhance  significant art collections, a challenge that she particularly enjoys. In addition to her practice Ashcraft teaches graduate level architecture students about color at Parsons The New School for Design.